Introduction: The Real Cost of Repetitive Training Let’s be real: every broker and team leader has wasted hours (maybe even weeks) repeating the same onboarding and training routines. You walk a new agent through your CRM, scripts, and systems—only to do it all over again next month. This isn’t just exhausting. It’s expensive. Every hour…
Let’s face it—real estate brokerages live and die by the agents they keep. If you’ve ever watched a rockstar agent walk right into a competitor’s office, you know the sting. Real estate agent retention isn’t just an HR buzzword; it’s the secret sauce behind sustainable brokerage growth, culture, and reputation. Trouble is, most brokers don’t…
The daily commute is dying, and it’s taking traditional real estate values with it. We’ve watched this transformation accelerate over the past few years, turning established market patterns upside…
When the president of the fastest-growing real estate brokerage in North America suddenly announces he’s stepping down, people notice. But Sharran Srivatsaa’s transition from president to board…
When Rocket Companies announced its acquisition of Redfin, they didn’t just buy a company. They purchased a vision of real estate’s future that every agent needs to understand. The deal has received surprisingly little attention from real estate professionals despite its potential to reshape how business flows through our industry. While many agents continue focusing…
I never thought I’d see the day. Keller Williams, the company that built its entire brand identity on being agent-owned and debt-free for four decades, just took outside investment from private…